With so much interest in how social networks work, one begins to wonder if you have marketing potential within these social networks?
I have been seeing social networking for quite a while now. The truth is I am a member of numerous social media internet sites including http://www.myspace.com/ and https://www.linkedin.com only...
There has been a virtual explosion of social networking internet sites in the past year or two. Even the players like Google, Yahoo and MSN are becoming into it. To learn additional information, consider checking out: asea utah.
With therefore much curiosity about how social networks work, one begins to wonder if there is advertising potential within these social networks?
I've been watching social network for quite a while now. In reality I'm a member of numerous social networking internet sites including https://www.linkedin.com and http://www.myspace.com/ just to name two.
I joined partly because I wanted to see what they were, but more to the point to see what impact social networking would have on SEM in the coming years.
I've been an associate of various ser-vices for a while and the reach these sites have is extraordinary.
As an example, from my LinkedIn network of eight people I've an extended network of over 12,600 people.
That is amazing - I'm merely a click or two away from close to 13,000 other people who share my similar interests ranging from what I like to watch on TV to work I can offer for them.
Through my connections and their connections, I'm connected to people starting from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.
But what advertising possibilities are there for Social-networking?
Well, let's look at MySpace.
MySpace is one of many prime sites online today. I-t racked up 9.4 thousand page-views in August 2005 (greater than Google) and new customers are signing up in a mind-boggling rate of 3.5 million a month.
MySpace is typical of where todays 18-30 year-old visits manage their digital life. It allows users to post photographs of themselves and their friends, produce a website, list their favorite artists, watch and share videos, suggest things to do and lists some people they consider friends. It is with this 'Friends List' where a lot of the possibilities lay.
All forty million plus customers of MySpace have a friends page that lists people that person thinks their friend. This can be a set of people who they are interested in conversing with and about, along with reading from on a normal basis. They can send you emails, discuss your pictures, read your websites, as well as abandon messages that you can then tell the others when you put someone as your friend. That is a chance for immediate feedback about you.
The capacity to add friends to your site is key for advertising to MySpace consumers. In accordance with Courtney Holt, head of new media and strategic marketing at Interscope Records, 'This generation is growing up with out ever observed developed media. 'They do not think in terms of the album, and they don't think in terms of a TV schedule. Discover extra resources about close window by browsing our stylish portfolio. They think with regards to TiVo, P2P, AOL, and of-course MySpace.
You can observe how this could develop.
Let us say you produce a MySpace account to speak about your service or product. You weblog about it and seek out your interests that may be shared by others.
You then invite them to be your friend. When they become a friend you begin your 'soft market' selling your product for them.
They begin blogging and discussing it, as they grow to appreciate it. Soon hundreds or even thousand of people are talking about you and your product or service.
Don't think this can work?
I want to give some situations to you. There are numerous companies who've gotten their begin MySpace. By simply hosting a few of their music on line and blogging about them-selves they developed a following. To discover more, consider checking out: http://www.marketwatch.com/investing/stock/mtex. Soon they'd record deals and contracts arranged.
Obviously to utilize services like MySpace you-need to have anything this target audience needs. If you do not then you probably should not put too much effort into MySpace.
But that will not mean other social network opportunities must be ignored. LinkedIn is more of a professional introduction service, as i mentioned above. If your products or services fits here then by all means investigate it more.
And you'll find others too. Ser-vices such as Yahoo!s MyWeb, Flickr, http://del.icio.us and more.
If you have ever wondered what other online possibilities may be around, con-sider social network. It could be the next great internet marketing channel..
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